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Für COSMOS LAC haben wir einen individuellen Shopify-Shop (Impact Theme) mit klarem Fokus auf Nutzerführung, Storytelling und Community-Bereich umgesetzt. Das Ergebnis: Conversion Rate über 7 %, Umsatz mehr als verdoppelt und eine starke Kundenbindung durch gezieltes Newsletter-Marketing. Besonderes Augenmerk lag auf Mobile First und einer einfachen, inspirierenden Shop-Journey für alle Zielgruppen.
Requirements
The brand COSMOS LAC is very diverse. There are over 50 color shades, 4 collections from RAL to Chalk Effect Spray and more technical sprays for craftsmen. The task was to develop a clear, goal-oriented store journey and to optimally combine the various entry points and search intentions of the target group.
Implementation
We have chosen an individual custom theme to really pick up all users of the target group. A clear, well-structured mega menu helps to find the right color, collection or application case and takes you directly to the right result. With the help of smart color schemes and videos, a dynamic and appealing look & feel is created.
Result
Thanks to the different entry points into the product world and a well-structured store journey, the conversion rate at COSMOS LAC was increased to over 7%. The store's total turnover has more than doubled and customer loyalty has been extremely improved through smart newsletter marketing with Klaviyo.
