Shopify Case Study

Store migration
UI / UX Design

Custom store with product configurator for aerycs

With the change of the store from plentymarkets to Shopify, aerycs was able to increase their store performance enormously with an individual custom theme.
Hand with smartphone on which the website can be seen
Conversion rate increase
+120 €
Average shopping cart value
Shopping cart abandonment
Display with the store
Image showing the store with a display
Image showing the store with a display
Image showing the store with a display

Project details

Project Completion:


The aerycs store should get a complete new look and some individual features should not be missing. The Shopify store had to have a product configurator so that customers can put together their individual wheel setup. In addition, a direct integration into the ERP system plentymarkets had to be ensured.


Using a blank Shopify Dawn 2.0 theme, we as a Shopify agency integrated the custom sections, a custom product configurator and a product quiz. Taking into account all UI / UX best practices, we were able to greatly improve the relevant areas of the store. A special focus was on the connection of the product configurator to the existing ERP system plentymarkets. Here we were able to create the optimal integration with an extension of the plentymarkets interface.


The introduction of the Shopify store has proven itself very quickly for aerycs. Thanks to the newly designed Mega Menu, which offers multiple entry points for product search, customers can now find their desired products much faster. In addition, performance uplifts and the comprehensive product configurator ensure a smooth and clear shopping experience.

Individual product configurator

With the help of an app and individual extensions, a configurator was implemented that performs optimally both on mobile devices and on larger devices.

Image of the store with focus on a specific feature
Image of the store with focus on a specific feature

Product Finder

The individually developed product finder function makes it possible to find the perfect setup for the invidual preferences. Clearly understandable questions lead to a curated product selection with a high conversion rate.

Top cooperation! Both for the basic setup and for our special requirements such as the product configurator and our wheel finder, the apoio team quickly found the right solutions. The cooperation is dynamic, always goal-oriented and very cooperative. We are looking forward to more!
Picture of the testimonial
Employee portrait

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