The focus on the category page is strongly on the product photos. These are large and well staged - supplemented by the product title & price, the BIld is rounded off. Since the drops contain only a few products, the category page looks very tidy and clear.
Also on the product detail page, the focus is on the piece and the model wearing it. The product images are the central area on the page and float through the otherwise static page when scrolling from bottom to top. This gives users the opportunity to add the product to their shopping cart at any time and make their purchase decision.